Unpacking the Role of CEO Power in Driving Green Innovation and Performance in Manufacturing Firms

Abstract

In the realm of corporate sustainability, the role of CEO power emerges as a critical factor influencing green innovation and performance within manufacturing firms. CEO power encompasses the authority and influence wielded by executives, shaping organizational strategies and outcomes. In this context, CEOs with substantial power can decisively steer firms towards sustainable practices, catalyzing innovation in green technologies and processes. Their leadership not only fosters a culture of environmental responsibility but also drives operational efficiencies and competitive advantages. Through strategic decisions and resource allocations, powerful CEOs can align corporate objectives with sustainability goals, thereby enhancing firm performance and resilience in the face of evolving market expectations and regulatory pressures. This study explores how CEO power serves as a pivotal determinant in advancing green innovation agendas and bolstering overall performance metrics within manufacturing sectors.