E-commerce Supply Chain Strategies: Meeting the Demands of Online Retail

Authors

  • Leila Khalifa Sahara Desert University, Morocco
  • Nikolai Volkov Sahara Desert University, Morocco

Abstract

In the dynamic landscape of online retail, crafting effective supply chain strategies is paramount to meeting the evolving demands of consumers. Abstract E-commerce Supply Chain Strategies delve into innovative approaches aimed at optimizing operations, streamlining processes, and enhancing customer satisfaction. These strategies encompass a spectrum of tactics, from leveraging advanced technologies like artificial intelligence and blockchain for efficient inventory management to implementing agile fulfillment solutions that adapt to fluctuating demand patterns. Moreover, the integration of data analytics enables retailers to gain valuable insights into consumer behavior, facilitating personalized experiences and targeted marketing efforts. By embracing these forward-thinking strategies, businesses can navigate the complexities of the digital marketplace with agility and resilience, ensuring sustainable growth and competitive advantage in the ever-expanding realm of online retail.

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Published

2024-04-16

Issue

Section

Articles