Innovating Fintech Services with Cloud-Based APIs and Big Data Integration

Abstract

The fintech industry has rapidly evolved, leveraging cloud-based APIs and big data integration to deliver innovative financial services. Cloud computing provides scalable infrastructure and APIs that facilitate seamless access to big data resources, enabling fintech companies to analyze vast datasets in real time. This integration fosters the development of advanced services, such as personalized financial products, real-time fraud detection, and predictive analytics. Despite the significant advantages, integrating cloud-based APIs and big data in fintech also presents challenges related to data security, privacy, and regulatory compliance. This paper explores how cloud-based APIs and big data integration drive innovation in fintech, highlighting the benefits, challenges, and best practices for implementation. The findings suggest that a balanced approach to leveraging these technologies can enhance service delivery, customer experience, and operational efficiency in the financial sector.